CultureOct 5, 20265 min read

The (Slowly) Emerging Empires of U.S. Padel — Part Two

Four operators, five states, 13 locations, 67 courts, and counting...

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Yes, this is obviously AI — for now, anyway
Yes, this is obviously AI — for now, anyway

Last month, I chose to highlight a handful of leading U.S. padel club operators that are putting as much time, money, and effort into actually opening clubs around the U.S. as they are talking about doing so (among them: Padel Haus, Bay Padel, Ballers, and PATL).

This month, I’m back to highlight four more operators that are running a total of 13 clubs across five states (namely CA, CO, FL, NY, and TX) with 67 courts — several of which are actively working to open even more clubs and courts both inside and outside the U.S. in the near future.

In no particular order, these include…


Reserve Padel

Three outdoor padel courts at Reserve Hudson Yards in New York City
Reserve Hudson Yards

Current Locations: 5

Miami, FL:

  • Design District (3 Outdoor Courts)
  • Seaplane (6 Outdoor Courts)
  • SoLé Mia (7 Indoor and 5 Outdoor Courts)

New York City, NY:

  • Hudson Yards (3 Outdoor Courts)
  • Upper East Side (2 Covered Outdoor Courts)

Total Number of Courts: 26 (17 Outdoor, 7 Indoor, 2 Covered)

Planned Future Locations: TBD

What to Know: Save for perhaps Kith Ivy, no other padel club operator in the U.S. — or anywhere in the world for that matter — epitomizes the luxury-side of the sport quite like Reserve Padel does.

With ultra-high-end clubs in both Miami and New York City that cater equally to the IYKYK, see-and-be-seen crowd, influencers and celebrities, and legitimate legends of the sport, Reserve sets the standard for what a U.S. padel club can and should — or perhaps shouldn’t — be.

Regardless of your take on whether Reserve’s indulgent, opulent brand of padel is good for the sport, it’s hard to argue that it’s not fun to look at and borders on art. And based on recent Instagram activity, it appears that perhaps Reserve is planning on painting its next padel masterpiece abroad.


Padel39

Padel courts at Padel39 In East Austin, TX
Padel39 East Austin

Current Locations: 2

North Austin, TX (6 Outdoor Courts)

East Austin, TX (7 Outdoor and 4 Covered Outdoor Courts + 1 Singles Court)

Total Number of Courts: 18 (13 Outdoor, 4 Covered Outdoor + 1 Singles)

Planned Future Locations: 2

North Dallas, TX (7 Outdoor and 3 Indoor Courts)

South Austin, TX (Total Court Count TBD)

What to Know: As we covered in a recent profile, Padel39 founder Will Boyce has quickly progressed from a French collegiate tennis player to an MBA to one of the leading figures in all of U.S. padel thanks to a string of intently hospitality focused padel clubs he and his team are bringing to life in Texas.

After opening their original six-court North Austin outpost in 2024, Boyce and team recently unveiled their sprawling 12-court flagship location in East Austin. Another ATX location, this time in South Austin, is also in the works, though at this time details are relatively few and far between.

Meanwhile, Padel39 also recently acquired the former Dallas Padel Club and is in the process of refurbishing and expanding it into a 10-court club with both indoor and outdoor offerings.


BRISAS Padel & Wellness Club

Padel courts at Brisas in East Hampton, NY
Brisas East Hampton

Current Locations: 3

Aspen, CO (1 Outdoor Court @ Aspen Meadows Racquet Club)

East Hampton, NY (6 Outdoor Courts)

Long Island City, NY (3 Indoor Courts @ CityView Racquet Club)

Total Number of Courts: 10 (7 Seasonal Outdoor, 3 Indoor)

Planned Future Locations: Harbour Island, Bahamas (@ The Dunmore)

What to Know: Here’s a Kalshi bet for you… if Wes Anderson works padel into his next film, it’ll undoubtedly be shot on location at one of Brisas’ three current “homes” around the U.S. (with Aspen being my personal frontrunner given that it also features backgammon tables and a pétanque court — yes, pétanque). Oh, and then there’s this.

While it’s no doubt hard to peddle padel in places like Aspen and the Hamptons without some air of exclusivity (and the pricing that goes along with it), Brisas seems to approach the sport with a laid-back, polaroid-chic vibe that is welcoming to players of all backgrounds as well as “cats, dogs, and even your pet lizard” (at least according to their website).

In addition to their three current locations, the duo behind Brisas also has stated plans to bring their signature vibe and courts to the Bahamas, namely at The Dunmore resort on Harbour Island, after hosting a co-branded padel and wellness event with them at their East Hampton location this fall.


Park Padel

Park Padel at the Embarcadero in San Francisco
Park Padel at the Embarcadero in San Francisco

Current Locations: 3

San Francisco, CA (3 Outdoor Courts @ The Embarcadero)

South San Francisco, CA (6 Indoor Courts)

West Sacramento, CA (4 Outdoor Courts)

Total Number of Courts: 13 (7 Outdoor, 6 Indoor)

Planned Future Locations: TBD

What to Know: One of the very first articles I ever wrote about padel, nearly three years ago now, featured Park Padel’s original (and stunning) Embarcadero location, which is pictured above.

At the time, the installation was branded as a two-court “pop-up” but nearly three years later a third court has been added and a rabid padel-playing community has formed around the iconic club.

Meanwhile, two more clubs — one indoor in South San Fran and one outdoor in West Sacramento — have brought a total of 10 more Park Padel branded courts to Northern California. And given the ultra-entrepreneurial background of the three founders, my guess is that more locations are on the horizon.

Got other emerging U.S. padel empires you’d like to see featured in the next installment of this series? Let us know in the comments below!


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Oh, and one other thing… my brand-new 352-page padel book just recently dropped. So, if you enjoy the work I’m doing in the U.S. padel space, you can support me by ordering a copy (or two!) online at Amazon or Barnes & Noble.

Or if you’re a club owner and you’d want to carry a handful of copies in your pro shop for “padel curious” people who are interested in trying the sport out but don’t know quite where to start, let me know and I can connect you with my publisher’s wholesale department.

Many thanks in advance!